ONLINE MARKETING AND ADVERTISING

 

 

Online Marketing is also called Internet Marketing or E-Marketing or Web Marketing. It is broad spectrum not only covering marketing products & services over the Internet but also includes marketing done through E-Mail & Wireless Media

 

It also includes placing media through Search Engine Marketing - SEM, Search Engine Optimisation - SEO, E-Mail Marketing, Banner Ads, on specific website, Social Media Marketing, Display Advertising, Video Marketing, Local Internet Marketing, E - Commerce Marketing.

 

It has extented the reach to a wide audience with less expensive cost and has many advantages.

Behavioural Advertising is an integral part of Internet Advertising and performs marketing service by analysing the behaviour of the customers/users through cookies

 

Online marketing/advertising is an effective tool in promoting business through the globe with the click of a button.

 

We at Sushanth IT Law Associates provide assistance regarding various legal aspects and compliance issues relating to online marketing & advertising which cover:

 

• Protection of IP rights

 

• Online Ethics

 

• Drafting of Disclaimers

 

• Compliance obligations

 

• Non-Disclosure Agreements - NDA's

 

• Privacy Issues & Privacy Policy

 

• Collection & disclosure of customer data

 

• Personal Rights, fraud, & misrepresentation

 

• Key word advertising

 

• Issues pertaining to email marketing, search engine marketing.

 

• Online marketing agreements, content licensing agreements