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                            ONLINE MARKETING AND ADVERTISING



Online Marketing is also called Internet Marketing or E-Marketing or Web Marketing. It is broad spectrum not only covering marketing products & services over the Internet but also includes marketing done through E-Mail & Wireless Media


It also includes placing media through Search Engine Marketing - SEM, Search Engine Optimisation - SEO, E-Mail Marketing, Banner Ads, on specific website, Social Media Marketing, Display Advertising, Video Marketing, Local Internet Marketing, E - Commerce Marketing.


It has extented the reach to a wide audience with less expensive cost and has many advantages.

Behavioural Advertising is an integral part of Internet Advertising and performs marketing service by analysing the behaviour of the customers/users through cookies


Online marketing/advertising is an effective tool in promoting business through the globe with the click of a button.


We at Sushanth IT Law Associates provide assistance regarding various legal aspects and compliance issues relating to online marketing & advertising which cover:


  • Protection of IP rights


  • Online Ethics


  • Drafting of Disclaimers


  • Compliance obligations


  • Non-Disclosure Agreements - NDA's


  • Privacy Issues & Privacy Policy


  • Collection & disclosure of customer data


  • Personal Rights, fraud, & misrepresentation


  • Key word advertising


  • Issues pertaining to email marketing, search engine marketing.


  • Online marketing agreements, content licensing agreements



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